Lead source attribution
UTMs, campaign, ad set, landing page, and channel source follow the lead into CRM and workflow reports.
Teams know which campaigns create qualified pipeline.
Brixi for Performance Marketing
Turn paid clicks into qualified pipeline.
Brixi replies to paid leads in seconds, scores intent, routes the next step, and ties pipeline back to campaign spend.
<3s
response to paid leads
+50%
lift from intent-based routing
1 view
campaign-to-revenue reporting
One platform across every performance marketing channel
Meta AdsLanding pagesWhatsAppVoice calls
CRM automation in practice
A CRM layer that connects ad spend to actual sales motion
Track leads from click to conversation, qualification, routing, follow-up, pipeline, and revenue instead of stopping at form fills.
Speed-to-lead automation
New high-intent leads trigger instant WhatsApp, voice, email, assignment, and SLA timers.
Paid leads get contacted before competitors reach them.
Revenue feedback loop
Campaigns are judged by booked meetings, pipeline, close rate, and revenue, not only CPL or MQL volume.
Budget shifts toward channels that actually sell.
Who it’s for
Built for every performance marketing sub-vertical
Same platform, tuned for how your specific segment sells, books and retains revenue.
01
Lead-gen teams
Protect response speed on expensive traffic
Paid traffic only works when the first reply is immediate and the handoff is clean. Brixi keeps capture, qualification, and ownership in one motion.
Where it hurts
- Lead queues slow down during spikes and after hours
- Form submissions reach sales without enough context
What Brixi delivers
- Instant first-touch across forms, chat, voice, and WhatsApp
- Structured source and qualification fields on every lead
02
Revenue teams
Give sales a better queue, not more noise
Brixi scores intent before routing, so reps spend time on prospects with real likelihood to convert.
Where it hurts
- Sales chases low-fit leads because every form fill looks the same
- Teams cannot see which lead source is actually moving stages
What Brixi delivers
- Hot leads auto-route with source and conversation context
- Managers review pipeline quality by campaign and owner
03
Growth operators
Close the loop from campaign to revenue
Campaign decisions get better when response speed, qualification, stage movement, and revenue live in the same system.
Where it hurts
- Ad dashboards stop at CPL or MQL volume
- Budget shifts happen without closed-won feedback
What Brixi delivers
- Channel, creative, and audience reporting tied to pipeline
- Weekly reviews grounded in actual revenue movement
How Brixi works for Performance Marketing
Performance Marketing follow-up, configured on a flexible CRM
These examples use Brixi primitives every team can configure: lead records, custom fields, conversations, tasks, routing, reminders, and buyer-intent signals.
Lead capture
Capture paid demand without losing the first minute
Every paid channel can feed one queue. Brixi receives the lead, preserves source context, and starts the first response before the ad click goes cold.
- Meta, Google, forms, WhatsApp, and calls in one intake layer
- Source and landing-page context stored on the lead record
- Fast reply path for after-hours and campaign spikes
Qualification
Qualify and route before sales touches the lead
The AI layer collects buying signals early, then routes the lead by urgency, fit, and next-best action. Sales sees context, not just a phone number.
- Intent score from conversation and behavior
- Auto-routing to sales, nurture, or suppression paths
- Lead record includes source, summary, and next action
Revenue reporting
Report pipeline and revenue back to the channel
Growth teams should not stop at CPL. Brixi keeps stage movement and revenue attached to campaign source so budget changes follow what actually sells.
- Qualified, proposal, and closed-won stages by source
- Revenue views by campaign, channel, and audience
- One reporting loop for marketing, sales, and ops
Where revenue leaks today
What Performance Marketing teams lose without Brixi
From first click to closed won, growth teams see response speed, qualification, routing, and revenue in one loop.
01
Slow follow-up wastes paid spend
High-intent leads cool fast. If the first reply comes minutes later, the ad spend is already working for someone else.
Brixi closes this leak
02
Form-fill reporting hides pipeline quality
Cheap CPL can still mean weak pipeline. Teams need to see which campaigns create meetings, deals, and revenue.
Brixi closes this leak
03
Nurture flows miss buyer context
Generic follow-up burns budget when the message ignores what the lead asked, clicked, or skipped.
Brixi closes this leak
For every role on your team
Role-specific views on the same customer record
Brixi keeps the underlying record shared while each role sees the context, tasks, and next actions relevant to their work.
Performance lead
See paid efficiency beyond CPL
Track response speed, qualified volume, pipeline, and revenue by source in one weekly view.
Sales manager
Work the right leads first
Intent score, source, and conversation history arrive before the first human touch.
RevOps
Keep routing and reporting clean
Assignment rules, stage movement, SLA checks, and attribution stay visible in one system.
The Brixi journey
How growth teams run Brixi
Capture fast, qualify clearly, route correctly, and report revenue back to channel.
Step 1
01Capture instantly
New leads get an immediate reply across forms, chat, voice, and WhatsApp.
Step 2
02Score intent
Pulse ranks leads using conversation depth, source, and behavior.
Step 3
03Route the next step
Sales gets the hot leads. Nurture handles the rest with the right context.
Step 4
04Close the loop
Pipeline outcomes feed back into campaign reporting and budget decisions.
AI + CRM at work
AI response, intent signals, CRM, and workflows in one motion
Brixi does not require a separate vertical product to be useful. Teams configure the same CRM, channels, and workflow layer around their own lead stages and operating rules.
AI
AI lead responder
Handles first-touch qualification across voice, chat, and messaging.
Paid traffic gets an immediate reply.
Intelligence
Intent scoring
Scores quality from behavior, source, and conversation depth.
Sales works the best leads first.
CRM
Closed-loop CRM
Keeps source, conversation, owner, stage, and revenue on one record.
Campaign reviews stay tied to what closes.
Automation
Adaptive nurture flows
Triggers follow-up from reply behavior, inactivity, and stage changes.
Cooling leads get the right next touch.
Numbers that move
What changes when Brixi goes live
Typical results within 60 days of rollout for performance marketing teams.
First response
Before
Minutes to hours
With Brixi
< 5s
Qualified rate
Before
Form-fill based
With Brixi
Intent scored
Pipeline visibility
Before
Channel silos
With Brixi
Closed loop
Rep admin time
Before
Manual triage
With Brixi
Auto-routed
Compliance-ready
AI that your auditor can read
Every conversation, consent and approval is logged — so you never trade speed for oversight.
Consent-aware capture
Store source, consent scope, and opt-out state on every paid lead.
Interaction audit trail
Calls, replies, routing, and stage changes are logged against the same record.
Source attribution integrity
UTM, campaign, and landing-page metadata stay attached through the pipeline.
Core capabilities
Everything Performance Marketing teams need in one platform
Instant paid-lead response
Reply in seconds across forms, voice, chat, and WhatsApp.
Intent-based routing
Rank leads from real behavior so sales works the right queue first.
Campaign-to-revenue reporting
See which channels, creatives, and audiences actually close.
Adaptive nurture
Follow-up adjusts to what each lead asked, viewed, or ignored.
Works with your stack
Connect Brixi to the tools you already use
Meta Ads
Google Ads
HubSpot
SalesforceGA4
WhatsAppReal use cases
What teams ship with Brixi on day one
1
Protect high-CAC campaigns
Respond the moment a lead converts so paid intent does not cool.
2
Prove channel ROI
See which campaigns create meetings, deals, and revenue.
3
Recover stalled leads
Re-engage leads with context-aware follow-up instead of generic drips.
Frequently asked
Answers before you ask
Can Brixi work with our existing CRM and ad stack?+
Yes. Brixi can sit on top of your current CRM while syncing source, lead, stage, and outcome data from channels like Meta Ads, Google Ads, and WhatsApp.
How fast can a performance-marketing team launch?+
Most teams can launch the first flows in 2 to 3 weeks, then expand routing and reporting in phases.
Do we need to replace our sales process?+
No. Brixi is usually introduced as the response, routing, and reporting layer around the process you already run.
Ready to grow revenue?
See Brixi working for your performance marketing team.
Book a 30-minute demo. We’ll map Brixi’s AI agents, CRM and workflows to your exact channels, team structure and revenue goals.
Trusted by revenue teams across 4+ channels.