Complaint intake and triage
Every review, DM, chat, email, and call is classified by sentiment, urgency, customer value, and topic.
High-risk cases reach the right owner faster.
Brixi for ORM & CX
Protect the revenue you already earned.
Every angry review, unanswered DM, and late support reply erodes customer lifetime value. Brixi's Aria AI agents handle public and private conversations with sentiment-aware tone, Workflows route escalations to the right human in seconds, and the unified CRM keeps every touch in one record so recovery, retention, and advocacy moments never slip.
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AI response across public, private, and voice channels
24/7
sentiment-aware triage and routing
1 CRM
customer timeline from complaint to advocacy
One platform across every orm & cx channel
CRM automation in practice
A CX CRM for complaints, sentiment, recovery, and reviews
Bring public reviews, private complaints, support conversations, case ownership, and post-resolution follow-up into one timeline.
Resolution workflow
Cases trigger SLA timers, internal notes, customer updates, and escalation paths until the issue is closed.
Teams reduce repeat complaints and handoff confusion.
Recovery and advocacy
After resolution, Brixi triggers recovery offers, review requests, referral asks, or churn-risk follow-up.
CX work turns into retention and advocacy.
How Brixi works for ORM & CX
ORM & CX, configured on a flexible CRM
AI conversation
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically. Brixi combines Aria voice and chat, Pulse buyer-intent intelligence, and workflow automation to run this without adding headcount — across Instagram, Facebook, Voice calls, Support inbox.
- Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
- Native integration with Instagram and Facebook
- Respond to negative public moments in under 3 seconds, 24/7
Who it’s for
Built for every orm & cx sub-vertical
Same platform, tuned for how your specific segment sells, books and retains revenue.
01
Sentiment
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
- Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
02
Omnichannel resolution in one timeline
Omnichannel resolution in one timeline
Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
- Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
03
Reputation
Reputation-to-retention analytics
Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
- Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
04
Brand
Brand-safe operational guardrails
Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
- Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
For every role on your team
Role-specific views on the same customer record
Brixi keeps the underlying record shared while each role sees the context, tasks, and next actions relevant to their work.
Head of Sales
Grow orm & cx revenue predictably
Pipeline visibility by stage, source and agent. Forecasts that actually match what closes.
Operations lead
Automate the repetitive 80%
Workflows take care of reminders, reschedules and document chases so ops focuses on exceptions.
Marketing head
Tie every campaign to booked revenue
UTM-tagged conversations, source attribution and cohort analytics across every channel.
CX & retention
Keep customers longer
Lifecycle nudges, sentiment detection, and retention playbooks tuned to your buyers.
The Brixi journey
How ORM and CX teams use Brixi to protect revenue
From first public signal to resolved loyal customer — Aria triages tone, Workflows route urgency, Pulse tracks sentiment, and the CRM keeps every team aligned on saving the relationship.
Step 1
01Detect & classify (Pulse)
Pulse conversation analysis reads tone, urgency, and topic the moment a comment, DM, or support call arrives.
Step 2
02Respond & route (Aria)
Aria replies in under 3 seconds, deflects routine service questions, and escalates genuine crises to the right human with full context.
Step 3
03Resolve with context (CRM)
One unified customer record means agents never force customers to repeat — cutting resolution time and reducing churn risk.
Step 4
04Close the loop (Workflows)
After resolution, Workflows measure sentiment improvement, trigger recovery offers, and surface advocates for case studies and referrals.
Numbers that move
What changes when Brixi goes live
Typical results within 60 days of rollout for orm & cx teams.
First-response time
Before
Hours
With Brixi
< 5s
Lead → meeting conversion
Before
Industry avg
With Brixi
↑ 2.1×
Agent hours saved / week
Before
—
With Brixi
24+ hrs
Dormant reactivation
Before
< 8%
With Brixi
22%
Compliance-ready
AI that your auditor can read
Every conversation, consent and approval is logged — so you never trade speed for oversight.
Consent-first messaging
Granular opt-in capture and one-tap opt-out across every outbound channel.
Audit logs on every interaction
Immutable logs for every AI conversation, with PII redaction on stored transcripts.
Role-based access
Tenant-scoped access so teams only see the pipelines and data they are authorised for.
Data residency options
Regional hosting (India, UAE, EU, North America) with tenant isolation.
Core capabilities
Everything ORM & CX teams need in one platform
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
Omnichannel resolution in one timeline
Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
Reputation-to-retention analytics
Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
Brand-safe operational guardrails
Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
Works with your stack
Connect Brixi to the tools you already use
Instagram
Facebook
Salesforce
ZohoFrequently asked
Answers before you ask
How fast can we launch Brixi for orm & cx?+
Most teams go live in 2–3 weeks. Complex integrations add another 1–2 weeks.
Does Brixi replace our existing CRM?+
Brixi can replace or complement your CRM. We integrate with Instagram, Facebook, Salesforce and more.
Can Aria handle conversations in our customers’ languages?+
Yes. Aria supports 20+ languages with mid-conversation language switching.
What does pricing look like?+
Brixi is priced per team seat and conversation volume. Book a demo for a tailored quote.
Ready to grow revenue?
See Brixi working for your orm & cx team.
Book a 30-minute demo. We’ll map Brixi’s AI agents, CRM and workflows to your exact channels, team structure and revenue goals.
Trusted by revenue teams across 4+ channels.