Complaint intake and triage
Every review, DM, chat, email, and call is classified by sentiment, urgency, customer value, and topic.
High-risk cases reach the right owner faster.
Brixi for ORM & CX
Protect the revenue you already earned.
Every angry review, unanswered DM, and late support reply erodes customer lifetime value. Brixi's Aria AI agents handle public and private conversations with sentiment-aware tone, Workflows route escalations to the right human in seconds, and the unified CRM keeps every touch in one record so recovery, retention, and advocacy moments never slip.
<3s
AI response across public, private, and voice channels
24/7
sentiment-aware triage and routing
1 CRM
customer timeline from complaint to advocacy
One platform across every orm & cx channel
InstagramFacebookVoice callsSupport inbox
CRM automation in practice
A CX CRM for complaints, sentiment, recovery, and reviews
Bring public reviews, private complaints, support conversations, case ownership, and post-resolution follow-up into one timeline.
Resolution workflow
Cases trigger SLA timers, internal notes, customer updates, and escalation paths until the issue is closed.
Teams reduce repeat complaints and handoff confusion.
Recovery and advocacy
After resolution, Brixi triggers recovery offers, review requests, referral asks, or churn-risk follow-up.
CX work turns into retention and advocacy.
Who it’s for
Built for every orm & cx sub-vertical
Same platform, tuned for how your specific segment sells, books and retains revenue.
01
Sentiment
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
Where it hurts
- A 2-hour delay on a public complaint destroys trust. Every minute of silence on a negative review or DM is revenue quietly leaving for a competitor.
What Brixi delivers
- Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
02
Omnichannel resolution in one timeline
Omnichannel resolution in one timeline
Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
Where it hurts
- Comments, reviews, DMs, support calls, and tickets live in different tools — so agents repeat discovery, customers repeat themselves, and revenue walks out the door.
What Brixi delivers
- Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
03
Reputation
Reputation-to-retention analytics
Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
Where it hurts
- Even resolved issues rarely turn into advocacy. Without a closed loop on sentiment and retention, brands never reinvest recovered customers into loyalty revenue.
What Brixi delivers
- Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
04
Brand
Brand-safe operational guardrails
Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
Where it hurts
- A 2-hour delay on a public complaint destroys trust. Every minute of silence on a negative review or DM is revenue quietly leaving for a competitor.
What Brixi delivers
- Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
How Brixi works for ORM & CX
ORM & CX follow-up, configured on a flexible CRM
These examples use Brixi primitives every team can configure: lead records, custom fields, conversations, tasks, routing, reminders, and buyer-intent signals.
AI conversation
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically. Brixi combines Aria voice and chat, Pulse buyer-intent intelligence, and workflow automation to run this without adding headcount — across Instagram, Facebook, Voice calls, Support inbox.
- Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
- Native integration with Instagram and Facebook
- Respond to negative public moments in under 3 seconds, 24/7
- Dashboards built for your team’s weekly review
Pipeline truth
Omnichannel resolution in one timeline
Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context. Brixi combines Aria voice and chat, Pulse buyer-intent intelligence, and workflow automation to run this without adding headcount — across Instagram, Facebook, Voice calls, Support inbox.
- Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
- Native integration with Instagram and Facebook
- Cut resolution time with one CRM timeline per customer
- Dashboards built for your team’s weekly review
Lifecycle automation
Reputation-to-retention analytics
Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn. Brixi combines Aria voice and chat, Pulse buyer-intent intelligence, and workflow automation to run this without adding headcount — across Instagram, Facebook, Voice calls, Support inbox.
- Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
- Native integration with Instagram and Facebook
- Turn service recovery into measurable retention revenue
- Dashboards built for your team’s weekly review
Where revenue leaks today
What ORM & CX teams lose without Brixi
From public review to resolved complaint to loyal advocate: Brixi helps brand, support, and CX teams defend reputation, recover at-risk customers, and turn great service into measurable retention revenue.
01
Slow responses turn customers into churn risk
A 2-hour delay on a public complaint destroys trust. Every minute of silence on a negative review or DM is revenue quietly leaving for a competitor.
Brixi closes this leak
02
Fragmented tools kill resolution speed
Comments, reviews, DMs, support calls, and tickets live in different tools — so agents repeat discovery, customers repeat themselves, and revenue walks out the door.
Brixi closes this leak
03
Recovery moments are never closed
Even resolved issues rarely turn into advocacy. Without a closed loop on sentiment and retention, brands never reinvest recovered customers into loyalty revenue.
Brixi closes this leak
For every role on your team
Role-specific views on the same customer record
Brixi keeps the underlying record shared while each role sees the context, tasks, and next actions relevant to their work.
Head of Sales
Grow orm & cx revenue predictably
Pipeline visibility by stage, source and agent. Forecasts that actually match what closes.
Operations lead
Automate the repetitive 80%
Workflows take care of reminders, reschedules and document chases so ops focuses on exceptions.
Marketing head
Tie every campaign to booked revenue
UTM-tagged conversations, source attribution and cohort analytics across every channel.
CX & retention
Keep customers longer
Lifecycle nudges, sentiment detection, and retention playbooks tuned to your buyers.
The Brixi journey
How ORM and CX teams use Brixi to protect revenue
From first public signal to resolved loyal customer — Aria triages tone, Workflows route urgency, Pulse tracks sentiment, and the CRM keeps every team aligned on saving the relationship.
Step 1
01Detect & classify (Pulse)
Pulse conversation analysis reads tone, urgency, and topic the moment a comment, DM, or support call arrives.
Step 2
02Respond & route (Aria)
Aria replies in under 3 seconds, deflects routine service questions, and escalates genuine crises to the right human with full context.
Step 3
03Resolve with context (CRM)
One unified customer record means agents never force customers to repeat — cutting resolution time and reducing churn risk.
Step 4
04Close the loop (Workflows)
After resolution, Workflows measure sentiment improvement, trigger recovery offers, and surface advocates for case studies and referrals.
AI + CRM at work
AI response, intent signals, CRM, and workflows in one motion
Brixi does not require a separate vertical product to be useful. Teams configure the same CRM, channels, and workflow layer around their own lead stages and operating rules.
AI
Aria sentiment-aware agent
AI agent that handles DMs, comments, reviews, and support calls with tone-matched responses and escalation logic.
Protects brand reputation while deflecting repetitive support.
Intelligence
Pulse conversation analysis
Reads intent, sentiment, urgency, and resolution quality across every conversation.
Surfaces churn risk and advocacy moments in real time.
CRM
Unified customer CRM
One timeline per customer with every complaint, resolution, purchase, and follow-up — shared across support, CX, and brand teams.
Cuts resolution time and eliminates "repeat-your-issue" frustration.
Automation
Recovery & retention workflows
Post-resolution flows that measure sentiment change, trigger recovery offers, and surface advocates for referral programs.
Turns service recovery into retention and expansion revenue.
Numbers that move
What changes when Brixi goes live
Typical results within 60 days of rollout for orm & cx teams.
First-response time
Before
Hours
With Brixi
< 5s
Lead → meeting conversion
Before
Industry avg
With Brixi
↑ 2.1×
Agent hours saved / week
Before
—
With Brixi
24+ hrs
Dormant reactivation
Before
< 8%
With Brixi
22%
Compliance-ready
AI that your auditor can read
Every conversation, consent and approval is logged — so you never trade speed for oversight.
Consent-first messaging
Granular opt-in capture and one-tap opt-out across every outbound channel.
Audit logs on every interaction
Immutable logs for every AI conversation, with PII redaction on stored transcripts.
Role-based access
Tenant-scoped access so teams only see the pipelines and data they are authorised for.
Data residency options
Regional hosting (India, UAE, EU, North America) with tenant isolation.
Core capabilities
Everything ORM & CX teams need in one platform
Sentiment-aware AI triage
Detect tone, topic, and urgency across Instagram, Facebook, reviews, calls, and inbox — and respond or escalate automatically.
Omnichannel resolution in one timeline
Coordinate replies, support calls, escalations, and follow-ups across every channel without losing customer context.
Reputation-to-retention analytics
Measure issue sources, resolution speed, sentiment change, and the link between CX quality and churn.
Brand-safe operational guardrails
Keep every AI reply aligned to approved tone, escalation logic, and brand-handling rules — protecting your public reputation.
Works with your stack
Connect Brixi to the tools you already use
Instagram
Facebook
Salesforce
ZohoReal use cases
What teams ship with Brixi on day one
1
Save angry customers before they churn
Pulse detects negative sentiment in a support call and auto-routes it to a senior agent with a recovery offer ready to go.
2
Respond to public complaints in seconds
Aria answers Instagram comments and reviews 24/7 with brand-safe replies — preventing public moments from becoming viral crises.
3
Turn happy customers into advocates
When sentiment improves post-resolution, Workflows trigger a referral or case study invitation at the perfect moment.
Frequently asked
Answers before you ask
How fast can we launch Brixi for orm & cx?+
Most teams go live in 2–3 weeks. Complex integrations add another 1–2 weeks.
Does Brixi replace our existing CRM?+
Brixi can replace or complement your CRM. We integrate with Instagram, Facebook, Salesforce and more.
Can Aria handle conversations in our customers’ languages?+
Yes. Aria supports 20+ languages with mid-conversation language switching.
What does pricing look like?+
Brixi is priced per team seat and conversation volume. Book a demo for a tailored quote.
Ready to grow revenue?
See Brixi working for your orm & cx team.
Book a 30-minute demo. We’ll map Brixi’s AI agents, CRM and workflows to your exact channels, team structure and revenue goals.
Trusted by revenue teams across 4+ channels.