Conversation Analysis
Turn calls and chats into intent, objection, QA, and coaching signals your team can act on.
- Detect urgency, hesitation, and sentiment
- Review script adherence and compliance
- Surface coaching cues from real calls
- Feed signals into CRM and workflows
Every call and chat — not a random 2% sample.
Typical uplift when coaching moves to real moments.
From breach to manager alert — not weekly review.
Intent, objection, compliance, sentiment, and more.
Core Capabilities
Analysis that changes what happens next
Use conversation data for quality, coaching, and follow-up.
Intent & sentiment
Curious, hesitant, or ready — instantly.
QA & script
Check discovery and compliance moments.
Coaching cues
Spot missed questions and gaps.
Operational action
Push findings into CRM and flows.
Live dashboard
See pipeline health at a glance
Next action
From conversation to site visit
See the product
One platform. Every angle.
Never miss
a lead again.
AI qualifies leads, follows up, and updates your CRM — 24/7, 365 days.
New leads/day
Reply time
Coverage
Deals closed this month
Revenue this month
Book site visits
on autopilot.
AI books, confirms, and reminds — no-shows drop 28%.
Voice AI that
sounds human.
30+ languages. Inbound and outbound. No scripts to maintain.
Stop switching
between tools.
WhatsApp, calls, CRM, campaigns — one workspace.
Full context
on every lead.
Calls, chats, emails, visits, and intent score — one record, zero tab-switching.
Reports that drive action.
Pipeline value, rep performance, source ROI — updating live, no exports needed.
Win rate
Avg. cycle
Pipeline
MoM growth
Inside the platform
Go deep on capabilities, playbooks, and who it's for
Everything you need to know in three tabs — scan in under two minutes.
From raw transcripts to coachable moments
Every conversation becomes searchable, scorable, and actionable.
Transcription & diarization
Accurate multi-language transcripts with speaker separation.
- 30+ languages supported
- Speaker diarization for rep vs customer
- Timestamps and confidence scores per segment
- Searchable library of every conversation
Intent & sentiment
Live signals for readiness, hesitation, and objection.
- Intent scoring from budget, timeline, and authority cues
- Sentiment tracking moment-by-moment
- Objection type tagging with examples
- Escalation alerts for negative sentiment spikes
QA scorecards
Automatic QA across every call — not a random sample.
- Configurable scorecards per team or product
- Check discovery, compliance, and closing moments
- Agent ranking with drill-down to evidence
- Trend analysis to catch regressions early
Coaching library
Pull real moments into a shared coaching feed.
- Clip any moment with one click
- Tag clips by skill or objection type
- Share with reps inside the CRM timeline
- Track which clips actually change behavior
Compliance monitoring
Catch breaches the day they happen.
- Script adherence and mandatory disclosure checks
- Keyword and phrase alerts with audit trail
- Regional compliance rule packs
- Escalation to compliance team in real time
Signal write-back
Feed findings back into CRM, routing, and workflows.
- Auto-update lead score from call signals
- Trigger workflows from detected intent
- Attach structured fields to the lead record
- API access to every extracted signal
How It Works
Capture → Extract → Act
Capture
Voice and text become structured records.
Extract
Score intent, sentiment, objections, QA.
Act
Feed findings into coaching and routing.
The shift
QA before and after Brixi
Before
The old way
- Managers spot-check 1–2% of calls manually
- Coaching is based on anecdotes, not evidence
- Compliance breaches found weeks after they happen
- No feedback loop into routing or CRM
With Brixi
The new way
- 100% of conversations analyzed automatically
- Coaching clips pulled from real moments
- Compliance alerts in the same day
- Signals feed directly into routing and workflows
Industries
Built for teams that live on calls and chats
Industries where conversation quality drives revenue.
Real Estate
Book site visits and run outbound across thousands of property leads.
EdTech
Qualify admission inquiries and nurture enrollments in regional languages.
Insurance & Lending
Run compliance-aware discovery and policy follow-ups at scale.
Healthcare
Book appointments, send reminders, and follow up on patient journeys.
E-commerce & D2C
Recover carts, confirm COD, and run loyalty broadcasts on WhatsApp.
Logistics & Services
Coordinate field teams, dispatch alerts, and confirm bookings live.
“Our QA team used to review 2% of calls. Now we see every call, every objection, every missed ask — and our win rate has climbed 18 points in a quarter.”
Sanjay Iyer
Head of Sales Enablement
Signals
Signals Brixi extracts
Outcomes
What teams improve
- Faster coaching— Coach from real moments, not anecdotes.
- Clearer compliance— See where standards slip.
- Sharper prioritization— Intent helps decide who to work.
Integrations
Connects to your stack
WhatsApp Business API
Channel
Meta Ads
Lead source
Google Ads
Lead source
LinkedIn Ads
Lead source
Instagram DMs
Channel
Gmail / Outlook
Salesforce
CRM
HubSpot
CRM
Zoho CRM
CRM
Zapier
Automation
Webhooks
API
Google Sheets
Data
FAQ
Common questions
Next Step
See Conversation Analysis on your calls
We'll turn real conversations into QA views, coaching cues, and workflow triggers.
Talk to BrixiCRM
A real-estate CRM with lead intent, pipeline stages, and conversation history in one place.
WhatsApp Marketing
Broadcasts, AI replies, shared inbox, and growth workflows on WhatsApp.
Performance Marketing
Turn paid ad spend into qualified pipeline with AI lead response and intent-based routing.
Voice AI
AI voice agents for inbound, outbound, and qualification calls at scale.
Omnichannel AI
Keep WhatsApp, calls, email, and web chat in one shared context layer.
Buyer Intent Engine
Know which leads are actively evaluating you — across real estate, education, insurance, and other high-value funnels.
Workflow Orchestration
Trigger follow-ups, routing, reminders, and escalations from live signals.